Marketing & Communications Consultants

Cary Sherburne is a recognized industry speaker, author and journalist. She has written three books and contributes regularly to industry news Web site WhatTheyThink.com.

Listed are books, special reports, and corporate interviews written by Cary Sherburne. Each title links to the work itself, or to a location where it can be either purchased or, in many cases, accessed free of charge.

Books

Understanding Customers

NAPL Press Release

Building A DigitalServices Portfolio

A Printer's Guide to
Content Management Services

Client Publications

Trends in Enterprise Print: Understanding the cost of business communications

This white paper, produced for Mimeo, focuses on the efficiencies available to enterprises to streamline labor-intensive business processes related to document creation through distribution.
 

GPO Annual Report (PDF 3.5MB)

The U.S. Government Printing Office’s core mission, Keeping America Informed, dates to 1813 when Congress determined the need to make information regarding the work of the three branches of government available to all Americans. This is the inherent function of government which GPO carries out for Federal agencies on behalf of the public. The GPO is the Federal government’s primary centralized resource for gathering, cataloging, producing, providing and preserving published information in all its forms.

It was an honor to work with the GPO to produce this annual report.
 

ESDF Brochure (PDF 3MB)

The Electronic Document Systems Foundation (EDSF) is the only Foundation dedicated to enhancing the value and relevance of document communications worldwide. 

Its goals are to be a catalyst for education and research initiatives and to bring the industry together to resolve document communications issues that impact society. 

It was a pleasure to work with EDSF in the creation of this brochure, which the Foundation produces annually to inform, educate and generate additional participation.
 

How To Gain Business Productivity (PDF 2.5MB)

Produced for Mimeo, this white paper discusses improved business productivity that can be achieved through the implementation of Mimeo services and includes a number of user stories that demonstrate the Mimeo value proposition.

Special Reports

Prepress and Business Solutions at Print 05
Part One
Part Two Part Three
Digital Print Best Practices: Not Just for Digital Printers
Download the PDF (156 KB)

A Tale of Variable Data: Preparing the Next Generation
Part One  Part Two

Adobe Simplifies Multichannel Authoring

Xerox Walks the Talk: Announces Seminar Series to Promote the Production Color Value Proposition

The Print e-Commerce Market: The Next Decade (PDF 230KB)

Print/Copy Heats Up at Office Superstores (PDF 185 KB)

China, The Awakening Dragon (PDF 231 KB)

Kodak Acquires Creo, Special Report and Discussion with Jim Langley

Inside Analysis of the Kodak and KPG Deal

Quad Graphics: A Study in Success

NPES and GAMIS: A Merger in the Offing?

Xerox and Kodak Hold Pre-Graph Expo Consultant Briefings

Breaking News: KPG to Distribute NexPress Products

Corporate Interviews

Ben Cooper, 12/05

The Print Council Names Ben Cooper Executive Director, Exclusive Interview

Simon James, 12/05

What’s Inside the Package for the “New” Esko-Graphics: A Conversation with Simon James

Judi Hess, 10/05

Kodak’s Judi Hess Speaks Out Following Creo Acquisition

Fred Rosenweig, 10/05

EFI: In the Industry’s Sweet Spot? An Interview with Fred Rosenzweig

Tom Saggiomo, 10/05

Agfa’s Saggiomo Discusses The New York Times Deal, New Role at NPES

Andrew Johnson, 10/05

Important New Research from EDSF, Gartner and University of Connecticut

Regis Delmontagne, 9/05

GASC's Regis Delmontagne: Looking Forward and Looking Back
Part One Part Two

Ed Marino, 8/05

Presstek Takes ABDick Integration to Next Level - Interview with Ed Marino

Yves Rogivue, 8/05

An Update from MAN Roland: Yves Rogivue Speaks Out
Part One Part Two
Download the PDF (608 KB)

James R. Malone, 7/05

WhatTheyThink Talks with New Cenveo CEO James R. Malone
Download the
PDF (138 KB)

Adam Slutsky, 7/05

New Mimeo CEO Adam Slutsky Brings Unique Perspective to Online Printing

Judi Hess, 5/05

Creo President Judi Hess Talks to Cary Sherburne

Marc Olin, 5/05

EFI Prepares for 6th Annual Connect Users’ Conference:
Marc Olin Shares Insights

Jeff Jacobson, 4/05

New Kodak Unit Taking Shape: A Conversation with Jeff Jacobson
Part One  Part Two

Bob Brown, 3/05

Goss CEO Bob Brown Speaks Out

Chris Ahern, 2/05

FedEx Kinko's - One Year Later

Dan Trautmann, 2/05

Printing in China: The Inside Perspective - An Interview with KPG’s Dan Trautmann (PDF 231 KB)

Jim Dunn, 1/05

An Interview with Jim Dunn, President of Heidelberg USA
Part One
Part Two

Joel Quadrucci, 1/05

Quad/Graphics: The Next Generation
Part One
Part Two

Martin J. Maloney, 11/04

Print Council Poised to Execute

Gray Knowlton, 11/04

Adobe Launches Acrobat 7.0 and Adobe Creative Suite 1.3: An Interview With Gray Knowlton

Tom Saggiomo, 11/04

Agfa’s Saggiomo Speaks Out at Graph Expo

Jim Langley and Barbara Pellow, 10/04

Kodak at Graph Expo: An Integrated View

Jeff Jacobson, 9/04

KPG:Listening to the market - A conversation with Jeff Jacobson

Denise Miano, 9/04

NEPS Relaunched: An Interview with Founder Denise Miano
(PDF 122KB)

Marc Reisch, 8/04

Marc Reisch Discusses the Jostens, Von Hoffmann and Arcade Marketing Deal

Mike Wash and Bruce James, 7/04

The GPO: Living Up to Its “Great and Glorious History”: An Interview with Bruce James and Mike Wash Part 1

Barbara Pellow, 5/04

Barbara Pellow Joins Kodak Commercial Printing Group: “It's About Building a Better Impression”

Antonio Perez, 5/04

Kodak Here to Stay: Includes Interview with Antonio Perez, President and COO

Paul Reilly, 4/04

Mail-Well is now Cenveo: An Interview with Paul Reilly

Marty Judge, 3/04

Creo and Xerox: The Right Mix to Make It Work? An Interview with Marty Judge of Creo

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Published Works


 

"Cary Sherburne’s Understanding Customers simplifies the concept of customer relationship management in the printing industry, and offers thought-provoking guidelines for improving customer loyalty and profitability.

Managers and owners will think differently about customers after reading this book."

Lisa D. Magnuson
Author: The 48-Hour Rule and Other Strategies for Career Survival

 

In a concise, easy-to-read format, Building A Digital Services Portfolio by Cary Sherburne explains why the traditional business model of selling as much print as possible at the best price no longer works in today’s business environment and why companies need to expand their offerings to include a comprehensive suite of digital services. Read more …

NAPL Press release

 

"Cary Sherburne’s
A Printer’s Guide to Content Management Services
is a must-read for printers who want to understand content management and discover how they can profit from this emerging value-added service."

Chuck Gehman
Printcafe Software, Inc.